Our mission, to serve satisfied customers by offering a worryproof roof, which is lightweight, 50-year-warranty strong and beautiful, is based and powered by our values.

Our Values

Boldness is an important value to enhance our ability to innovate and take calculated risks to drive a growing business for our shareholders, customers, communities and employees.

Be Bold

Playing fair is being honest and respectful in your relationships with fellow employees, customers, community and the environment.

Play Fair

Better every day is about seizing opportunities to improve regardless of how big or small they may seem.

Better Every Day

Without customers and clients, we don’t have a business – it’s as simple as that. Customer leading is not just about being customer-focused, it’s about being ahead of the game for our customers, every single day.

Customer Leading